Essentials of Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research Book

Provides review of a range of marketing research topics. This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. Essentials of...Read More

from£67.48 | RRP: £38.99
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  • Product Description

    "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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