Essentials of Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research Book

The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.Read More

from£N/A | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273625314
  • 9780273625315
  • Tony Proctor
  • 17 April 1997
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 384
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.