Essentials of Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research Book

The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications. This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273674005
  • 9780273674009
  • Tony Proctor
  • 1 November 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 568
  • 3
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