Essentials of Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research Book

Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases, the use of Internet, and increased references to journal articles. It is aimed at undergraduates studying marketing research and MBA students.Read More

from£N/A | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273694944
  • 9780273694946
  • Tony Proctor
  • 27 July 2005
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 616
  • 4
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