Essentials of Marketing Research (The Dryden Press series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research (The Dryden Press series in marketing) Book

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.Read More

from£10.74 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £10.81
  • 0324182570
  • 9780324182576
  • William G. Zikmund
  • 7 September 2002
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 480
  • 2nd Revised edition
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