Essentials of Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research Book

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.Read More

from£79.68 | RRP: £99.50
* Excludes Voucher Code Discount Also available Used from £4.05
  • 047141235X
  • 9780471412359
  • V. Kumar, David A. Aaker, George S. Day
  • 23 November 2001
  • John Wiley & Sons
  • Hardcover (Book)
  • 512
  • 2nd Edition
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