Essentials of Marketing Research [With Access Code] Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Research [With Access Code] Book

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.Read More

from£44.96 | RRP: £110.93
* Excludes Voucher Code Discount Also available Used from £12.43
  • 1439047545
  • 9781439047545
  • William G. Zikmund, Barry J. Babin
  • 24 April 2009
  • Cengage Learning
  • Paperback (Book)
  • 456
  • 4 Pap/Psc
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