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Essentials of Marketing Book
* Excludes Voucher Code Discount Also available Used from £9.95
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Pickabook
Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy
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Product Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
- 0070172463
- 9780070172463
- Jr., William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy
- 1 December 2009
- McGraw-Hill Higher Education
- Paperback (Book)
- 608
- 12
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