Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

Deals with the strategy planning approach, integrating concepts with the marketing strategy planning model.Read More

from£44.70 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £9.95
  • Pickabook

    Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy

  • Product Description

    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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