Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.Read More

from£N/A | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077094379
  • 9780077094379
  • Geoff Lancaster, Lester Massingham
  • 1 November 1998
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 456
  • 3rd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.