Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.Read More

from£N/A | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273646672
  • 9780273646679
  • Jim Blythe
  • 5 October 2000
  • Financial Times/ Prentice Hall
  • Hardcover (Book)
  • 304
  • 2
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