Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273693581
  • 9780273693581
  • Jim Blythe
  • 6 December 2004
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 354
  • 3
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