Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.Read More

from£N/A | RRP: £17.98
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324043783
  • 9780324043785
  • Charles W Lamb
  • 1 March 2000
  • Southwestern Publishing Co
  • Paperback (Book)
  • 2 Signed
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