Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.Read More

from£29.75 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £23.93
  • 0324113900
  • 9780324113907
  • Charles Lamb, Joseph F. Hair, Carl McDaniel
  • 7 February 2002
  • South-Western, Div of Thomson Learning
  • Paperback (Book)
  • 626
  • 3rd Revised edition
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