Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.Read More

from£46.99 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £21.30
  • 0324282923
  • 9780324282924
  • Charles Lamb, Joseph Hair, Carl McDaniel
  • 8 February 2004
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 608
  • 4th Revised edition
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