Essentials of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Book

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  • ASDA

    Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experience.

  • Pickabook

    Carl McDaniel, Charles W. Lamb, Joseph F. Hair

  • 1111221928
  • 9781111221928
  • Carl McDaniel, Charles W. Lamb, Joseph F. Hair
  • 18 February 2011
  • South-Western College Publishing
  • Paperback (Book)
  • 672
  • 7th Revised edition
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