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Essentials of Marketing Book
* Excludes Voucher Code Discount Also available Used from £3.46
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ASDA
Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experience.
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Pickabook
Carl McDaniel, Charles W. Lamb, Joseph F. Hair
- 1111221928
- 9781111221928
- Carl McDaniel, Charles W. Lamb, Joseph F. Hair
- 18 February 2011
- South-Western College Publishing
- Paperback (Book)
- 672
- 7th Revised edition
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