Essentials of Services Marketing: Concepts, Strategies and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Services Marketing: Concepts, Strategies and Cases Book

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  • 0324422830
  • 9780324422832
  • K. Hoffman, John E.G. Bateson
  • 16 December 2005
  • South-Western, Div of Thomson Learning
  • Paperback (Book)
  • 608
  • 3rd international ed
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