Essentials of Services Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Services Marketing Book

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.Read More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0030288924
  • 9780030288920
  • Hoffman
  • 29 June 2001
  • Thomson Learning
  • Hardcover (Book)
  • 528
  • 2nd edition
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