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Essentials of Strategic Management Book
The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.Read More
from£43.12 | RRP: * Excludes Voucher Code Discount Also available Used from £4.34
- 013046595X
- 9780130465955
- J. David Hunger, Thomas L. Wheelen
- 16 July 2002
- Prentice Hall
- Paperback (Book)
- 191
- 3
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