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Essentials of Strategic Management Book
Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven't had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.Read More
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- 0201421860
- 9780201421866
- J. David Hunger, Thomas L. Wheelen
- 14 August 1996
- Prentice Hall
- Paperback (Book)
- 212
- 1
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