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Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy Book
Explores and explains the various types of consumers and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over such consumers. He offers strategies for marketers to connect with these ethical values.Read More
from£22.93 | RRP: * Excludes Voucher Code Discount Also available Used from £3.05
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ASDA
Vital tactics and strategies for marketers who want to connect with the ethical values of consumers Consumers today face more ethical buying decisions than ever before. Particularly those consumers who feel strongly about the environment often treat buying green as an ethical and moral imperative.
- 0470743026
- 9780470743027
- Chris Arnold
- 14 August 2009
- John Wiley & Sons
- Hardcover (Book)
- 288
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