European Airport Retailing: Growth Strategies for the New Millennium Book

The retail sector has undergone a major structural transformation in the past 15 years and one aspect has been the growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing should increasingly represent an important aspect of future airport development. In this text the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax-free and duty-paid retailing, the book looks at such issues as retail marketing location, design supply chain relationships and human resource issues. The book is aimed at practitioners within the airport industry, academics and researchers involved in retailing and tourism, and students studying a course in retailing.Read More