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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business) Book
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0140256911
- 9780140256918
- J.H. Davidson
- 2 October 1997
- Penguin Books Ltd
- Paperback (Book)
- 608
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