Even More Offensive Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Even More Offensive Marketing Book

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.Read More

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* Excludes Voucher Code Discount Also available Used from £3.09
  • 0146003624
  • 9780146003622
  • Hugh Davidson
  • 4 September 1997
  • Penguin Books Ltd
  • Paperback (Book)
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