Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) Book

The effective marketing of an event involves a range of components from sales and advertising to public relations and community involvement. Part of the Willey Event Management series this book covers various aspects of marketing conferences expositions corporate meetings festivals fairs and other events.Read More

from£36.89 | RRP: £47.50
* Excludes Voucher Code Discount Also available Used from £2.76
  • Blackwell

    Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different...

  • 047140179X
  • 9780471401797
  • Leonard H. Hoyle
  • 12 June 2002
  • John Wiley & Sons
  • Hardcover (Book)
  • 256
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