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Event Studies: Theory, Research and Policy for Planned Events (Events Management) Book
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now As the event management field expands, there is a growth in demand for...Read More
from£34.97 | RRP: * Excludes Voucher Code Discount Also available Used from £3.20
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ASDA
Provides an explanation of why planned events are important from a social/cultural economic and environmental perspective. This book takes a look at research issues and challenges and of methodologies and theories applicable to event studies.
- 0750669594
- 9780750669597
- Donald Getz
- 17 May 2007
- A Butterworth-Heinemann Title
- Paperback (Book)
- 520
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