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Everything You Think You Know About Politics...and Why You're Wrong Book
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Product Description
In this must-read book, a noted expert on presidential politics, offers a guide through the welter of information and misinformation-generated by politicians and the media-surrounding political campaigns. Drawing on recent campaigns, Jamieson and her team get into the ins and outs of polling, the use and abuse of the sound bite, "going negative," and whether or not ads work. Combining trenchant analysis and surprising facts with witty cartoons, this book will change the way you look at candidates and the media forever.
- 0465036279
- 9780465036271
- Kathleen Hall Jamieson
- 2 June 2000
- Basic Books
- Paperback (Book)
- 256
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