Everything You Want: Understanding Consumers, Brands and Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Everything You Want: Understanding Consumers, Brands and Communications Book

Marketers tend to think they're one step ahead of consumers. This book proves they're miles behind, then shows them how to catch up. A well-argued and often irreverent exposé of how marketing got us here and how it can help get us back." - DOUG KESSLER, Director, Velocity Marketing "****ing useful"  - JOHN BIRD, Co-founder and CEO, The Big Issue" If they weren't creative, we wouldn't use them" - NICK RICHARDS, Associate Design Director, Fitch London  "Wood and Allan are quick, creative and commercial" TIM SEDDON, Land Securities Properties LtdRead More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £6.98
  • 1841120197
  • 9781841120195
  • Jennifer Wood, Barney Allan
  • 29 April 2003
  • Capstone
  • Paperback (Book)
  • 192
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