Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues Book + PRICE WATCH * Amazon pricing is not included in price watch

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues Book

Explaining Buyer Behavior : Hardback : Oxford University Press Inc : 9780195071085 : 0195071085 : 20 Aug 1992 : This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of...Read More

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  • Product Description

    This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

  • 0195071085
  • 9780195071085
  • 20 August 1992
  • OUP USA
  • Hardcover (Book)
  • 400
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