Explorations of Marketing in Society Book + PRICE WATCH * Amazon pricing is not included in price watch

Explorations of Marketing in Society Book

Ethics - or a practical lack thereof - grab headlines and pose challenges across industry. This collection of articles offers an insight on myriad ethical issues through various areas of marketing including public policy macromarketing consumer interest social responsibility international issues and more.Read More

from£67.57 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £4.04
  • 0324304307
  • 9780324304305
  • William Wilkie, Gregory T. Gundlach, Lauren Block
  • 15 May 2005
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 955
  • 1
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