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Exploring Corporate Strategy: Text Only Book
Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook - with combined total sales of more than 500,000 - covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition 'design' view of strategy, 2) the notion that strategy can arise from 'experience' and culture; and 3) the notion that strategy can be a product of emergent 'ideas'.Read More
from£51.28 | RRP: * Excludes Voucher Code Discount Also available Used from £3.52
- 027365117X
- 9780273651178
- Prof Gerry Johnson, Prof Kevan Scholes
- 20 November 2001
- Financial Times/ Prentice Hall
- Paperback (Book)
- 680
- 6
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