Exploring Electronic Media: Chronicles and Challenges Book + PRICE WATCH * Amazon pricing is not included in price watch

Exploring Electronic Media: Chronicles and Challenges Book

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. bull; bull;Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject bull; bull;Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media bull; bull;Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape bull; bull;Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems bull; bull;Considers the future and great potential in this ever-changing fieldRead More

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  • Product Description

    Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html




    Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.



    • Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject



    • Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media



    • Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape



    • Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems



    • Considers the future and great potential in this ever-changing field.

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