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Exploring Market Research (The Dryden Press Series in Marketing) Book
OVERVIEWThis comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.Read More
from£26.02 | RRP: * Excludes Voucher Code Discount Also available Used from £12.96
- 0030262186
- 9780030262180
- William G. Zikmund
- 24 October 1999
- South-Western, Division of Thomson Learning
- Textbook Binding (Book)
- 848
- 7th Revised edition
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