Exploring Marketing Research, International Edition (with Qualtrics Card) (Tenth Edition) Book + PRICE WATCH * Amazon pricing is not included in price watch

Exploring Marketing Research, International Edition (with Qualtrics Card) (Tenth Edition) Book

Deals with the design collection analysis and reporting of marketing research data relevant to a firm's current and future needs. This text helps students learn about traditional types of marketing research such as designing questionnaires as well as the technological developments that facilitate marketing research.Read More

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  • Blackwell

    Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. This text helps students learn about traditional types of marketing research, such as designing questionnaires...

  • Pickabook

    William G. Zikmund, Barry J. Babin

  • 0324788614
  • 9780324788617
  • William Zikmund
  • 15 June 2009
  • South Western College
  • Paperback (Book)
  • 720
  • International ed
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