Export Marketing Strategy: Tactics and Skills That Work Book + PRICE WATCH * Amazon pricing is not included in price watch

Export Marketing Strategy: Tactics and Skills That Work Book

Offers knowledge required for successful export marketing. This book addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion.Read More

from£21.02 | RRP: £22.00
* Excludes Voucher Code Discount Also available Used from £6.34
  • 1606490087
  • 9781606490082
  • Shaoming Zou, Daekwon Kim, Tamer Cavusgil
  • 14 January 2009
  • Business Expert Press
  • Paperback (Book)
  • 362
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