Export Practice and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Export Practice and Management Book

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.Read More

from£44.74 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0412415305
  • 9780412415302
  • Alan E. Branch
  • 1 October 1993
  • International Thomson Business Press
  • Paperback (Book)
  • 456
  • 3rd Revised edition
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