Expositions and Trade Shows Book + PRICE WATCH * Amazon pricing is not included in price watch

Expositions and Trade Shows Book

Trade shows and commercial exhibits are a key marketing and advertising vehicle for a company—an effective means of providing demonstrations and information on products and services in a business-to-business environment, as well as a potent source of revenue. This book is the first authoritative guide to the workings of trade shows and commercial exhibits. It identifies the key players in the exposition industry and their responsibilities, explains the role that trade shows play in an exhibitor's marketing strategy, and provides information from a managerial perspective.Read More

from£20.49 | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £3.03
  • 0471153907
  • 9780471153900
  • Deborah Robbe
  • 15 October 1999
  • John Wiley & Sons
  • Hardcover (Book)
  • 176
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