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Fame and Fortune: How Successful Companies Build Winning Reputations (Financial Times (Prentice Hall)) Book
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.Read More
from£17.39 | RRP: * Excludes Voucher Code Discount Also available Used from £5.07
- 0137144415
- 9780137144419
- Charles J. Fombrun, Cees B. M. Van Riel
- 29 July 2008
- Financial Times/ Prentice Hall
- Paperback (Book)
- 304
- 1
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