Farce to Force: Building Profitable E-Commerce Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Farce to Force: Building Profitable E-Commerce Strategies Book

Though it's a powerful driving force for commerce early misuse and misapplication of business principles can lead to bad business practices and perceptions that the Internet is not a viable sales channel. This book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success.Read More

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  • Product Description

    Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to establish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Farce to Force: Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.

  • 0538726776
  • 9780538726771
  • Sarah McCue
  • 1 April 2003
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 219
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