Fashion Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Fashion Marketing Book

This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.Read More

from£N/A | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415059402
  • 9780415059404
  • Janet Bohdanowicz, Elizabeth Clamp
  • 6 October 1994
  • Thomson Learning
  • Paperback (Book)
  • 177
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.