Fashion Retailing: A Multi-Channel Approach (Delmar Fashion) Book + PRICE WATCH * Amazon pricing is not included in price watch

Fashion Retailing: A Multi-Channel Approach (Delmar Fashion) Book

For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on...Read More

from£N/A | RRP: £58.99
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  • Pickabook

    Lord Diamond, Ellen Diamond

  • Product Description

    The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.

  • 0131776827
  • 9780131776821
  • Ellen Diamond Ajunct Faculty
  • 10 January 2005
  • Prentice Hall
  • Paperback (Book)
  • 432
  • 1
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