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Festival and Special Event Management (Wiley Australia Tourism) Book
Offers an overview of the theory and procedures associated with festivals and special events. This book introduces the developments, professional 'tools' and the globalisation and subsequent internationalism of event management. It offers a discussion on the role of marketing and communication and environmental planning.Read More
from£18.99 | RRP: * Excludes Voucher Code Discount Also available Used from £5.32
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Blackwell
Festival & Special Event Management fourth edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text...
- 0470812524
- 9780470812525
- Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
- 12 February 2008
- John Wiley & Sons
- Paperback (Book)
- 656
- 4th Edition
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