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Festival and Special Event Management (Wiley Australia tourism) Book
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. The expanded, updated Second Edition includes entirely new chapters on the role of information technology in the event process, the economic impact of events, and the strategic marketing of events.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471421820
- 9780471421825
- Johnny Allen, Ian McDonnell, William OToole, Rob Harris
- 4 February 2002
- John Wiley & Sons
- Paperback (Book)
- 416
- 2nd Edition
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