Financial Aspects of Marketing (Macmillan Business) Book + PRICE WATCH * Amazon pricing is not included in price watch

Financial Aspects of Marketing (Macmillan Business) Book

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.Read More

from£55.10 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £2.91
  • 0333637828
  • 9780333637821
  • Ruth A. Schmidt, Helen Wright
  • 23 October 1996
  • Palgrave Macmillan
  • Paperback (Book)
  • 320
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