Firebrands!: Building Brand Loyalty in the Internet Age (ComputerWorld Books for IT Leaders) Book + PRICE WATCH * Amazon pricing is not included in price watch

Firebrands!: Building Brand Loyalty in the Internet Age (ComputerWorld Books for IT Leaders) Book

(Osborne) Unveils beginning-to-end strategies for strengthening company's brand online and building customer loyalty. Includes case studies dealing with IBM, Yahoo!, Fed Ex, and Amazon.com. Offers an in-depth explanation of digital branding and illustrates some of the practices carried out by top online brands. Read More

from£29.68 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £8.29
  • 0072124490
  • 9780072124491
  • Michael Moon
  • 1 September 2000
  • Osborne/McGraw-Hill,U.S.
  • Hardcover (Book)
  • 318
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