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Firebrands!: Building Brand Loyalty in the Internet Age (ComputerWorld Books for IT Leaders) Book
(Osborne) Unveils beginning-to-end strategies for strengthening company's brand online and building customer loyalty. Includes case studies dealing with IBM, Yahoo!, Fed Ex, and Amazon.com. Offers an in-depth explanation of digital branding and illustrates some of the practices carried out by top online brands. Read More
from£29.68 | RRP: * Excludes Voucher Code Discount Also available Used from £8.29
- 0072124490
- 9780072124491
- Michael Moon
- 1 September 2000
- Osborne/McGraw-Hill,U.S.
- Hardcover (Book)
- 318
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