Focus Groups: A Practical Guide for Applied Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Focus Groups: A Practical Guide for Applied Research Book

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. Read More

from£37.78 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £4.93
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