Focus Groups: A Practical Guide for Applied Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Focus Groups: A Practical Guide for Applied Research Book

The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversityRead More

from£51.30 | RRP: £38.00
* Excludes Voucher Code Discount Also available Used from £11.54
  • 0803955669
  • 9780803955660
  • Professor Richard A. Krueger
  • 23 March 1994
  • Sage Publications, Inc
  • Hardcover (Book)
  • 272
  • Third Edition
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