Focus: The Future of Your Company Depends on It Book + PRICE WATCH * Amazon pricing is not included in price watch

Focus: The Future of Your Company Depends on It Book

Focus : Paperback : HarperCollins Publishers Inc : 9780060799908 : 0060799900 : 13 Dec 2013 : What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category...Read More

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  • Product Description

    What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

    Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

  • 0060799900
  • 9780060799908
  • Al Ries
  • 1 October 2005
  • Harperbusiness Essentials
  • Paperback (Book)
  • 320
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