Foodservice Marketing for the 90's: How to Become the No.1 Restaurant in Your Neighborhood Book + PRICE WATCH * Amazon pricing is not included in price watch

Foodservice Marketing for the 90's: How to Become the No.1 Restaurant in Your Neighborhood Book

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.Read More

from£64.12 | RRP: £47.50
* Excludes Voucher Code Discount Also available Used from £15.75
  • 0471575534
  • 9780471575535
  • Tom Feltenstein
  • 28 September 1992
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
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