Football Brands Book + PRICE WATCH * Amazon pricing is not included in price watch

Football Brands Book

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty affiliation emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.Read More

from£44.99 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £4.55
  • 0230232531
  • 9780230232532
  • Dr Sue Bridgewater
  • 29 April 2010
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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