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Foundations of Marketing Communications: A European Perspective Book
Offers a concise overview of the cornerstones techniques and applications of marketing communications in a European context. This book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications.Read More
from£58.03 | RRP: * Excludes Voucher Code Discount Also available Used from £3.88
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Blackwell
Based on the authoritative and successful Marketing Communications: A European Perspective, 2e, by Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh, these respected authors provide a fresh and insightful approach to anyone who needs...
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Pickabook
Maggie Geuens, Joeri van den Bergh, Patrick De Pelsmacker
- 0273703862
- 9780273703860
- Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh
- 23 June 2005
- Financial Times/ Prentice Hall
- Paperback (Book)
- 328
- 1
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